Thursday, April 19, 2007

And Now for a Break from Our Regularly Scheduled Programming...

Generally I don’t talk about my work in this blog, but I’m so excited about a book that is releasing this week, publishing out of my group, that I had to share.

This book was a lot of fun to put together. We were fortunate to have a great author, some top-notch and industry-recognized contributing knitting designers, cover and interior designers who really got the whole Harry Potter mystique, and editors who went the extra 10 miles to make a book that evokes the Hogwarts vibe.

To celebrate the book’s release, we worked with the author on a charity knit-along, which you can find here. All of the Potter hats created for the knit-along will be donated to Warm Woolies, a great organization that provides cozy outerwear for underprivileged kids who otherwise would suffer through very cold winters.

Because this book was such a huge deal for us, we spared no expense in securing modeling talent. While it wouldn’t be prudent or ethical to reveal the months of negotiation and legal back-and-forth behind the scenes, it was quite a coup for us to secure the following supermodel, who took some time from the catwalk to squeeze in a couple minutes in front of the camera for us. As you can see, he’s too sexy for his wand cozy... too sexy for his wand cozy...



Anonymous Sally Hamer said...

I've been (undercover) reading your blog and have loved passing your recipes on to my boyfriend (who is the cook in our relationship). As a bookseller, I had to comment on this post. We're planning a huge Harry Potter party and it looks like I've found my Staff Rec for the month! So great.

1:08 PM  
Blogger Cindy K said...

That's so cool, Sally! Of course, we'll now have to pay *huge* residuals to our wand cozy model. :) Thanks so much for the support!

8:30 PM  

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